{"id":461,"date":"2024-07-09T10:49:45","date_gmt":"2024-07-09T08:49:45","guid":{"rendered":"https:\/\/martamartinez.es\/?page_id=461"},"modified":"2024-07-29T13:02:50","modified_gmt":"2024-07-29T11:02:50","slug":"silent-yachts","status":"publish","type":"page","link":"https:\/\/martamartinez.es\/en\/silent-yachts\/","title":{"rendered":"Silent Yachts"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"461\" class=\"elementor elementor-461\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb091e e-con-full e-flex e-con e-parent\" data-id=\"5fb091e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f65389 e-con-full e-flex e-con e-child\" data-id=\"8f65389\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0019356 elementor-widget elementor-widget-heading\" data-id=\"0019356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Silent Yachts<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695434a elementor-widget elementor-widget-text-editor\" data-id=\"695434a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tDuring my time at Silent, we have redefined the approach to the Silent brand identity in a comprehensive and harmonious manner, considering the interconnection and interdependence of all components within the group.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-835c0f3 elementor-widget elementor-widget-text-editor\" data-id=\"835c0f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rol in the project: UX | UI Designer<br \/>Collaborators: NOUS Partners &amp; Can Esen<br \/>Date: 2023<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef9d033 e-con-full e-flex e-con e-child\" data-id=\"ef9d033\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:11,&quot;url&quot;:&quot;http:\\\/\\\/martamartinez.es\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mock-up-silent-yachts.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63e4b39 e-con-full e-flex e-con e-parent\" data-id=\"63e4b39\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-53e5ab2 e-flex e-con-boxed e-con e-child\" data-id=\"53e5ab2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:467,&quot;url&quot;:&quot;http:\\\/\\\/martamartinez.es\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/silent-yacht-solar-powered-yach-flite.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58cc05 e-con-full e-flex e-con e-parent\" data-id=\"b58cc05\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e036043 e-con-full e-flex e-con e-child\" data-id=\"e036043\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a884d elementor-widget elementor-widget-heading\" data-id=\"a1a884d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detected issues<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e8385 e-flex e-con-boxed e-con e-child\" data-id=\"55e8385\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556eb5d elementor-widget elementor-widget-text-editor\" data-id=\"556eb5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"custom-list\">\n \t<li>The brand does not stand out among its competitors.<\/li>\n \t<li>The tone of voice and graphic elements do not reflect how the client wants the brand to be perceived.<\/li>\n \t<li>The images are too product-focused, making it difficult for customers to connect with the brand.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c8f128 e-con-full e-flex e-con e-parent\" data-id=\"6c8f128\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7e7ba elementor-widget-mobile__width-inherit titles elementor-widget elementor-widget-heading\" data-id=\"9f7e7ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand development<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1826e6 elementor-widget elementor-widget-text-editor\" data-id=\"f1826e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>01<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f15ffda e-con-full e-flex e-con e-parent\" data-id=\"f15ffda\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c86106a e-con-full e-flex e-con e-child\" data-id=\"c86106a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77313e1 elementor-widget elementor-widget-heading\" data-id=\"77313e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.1 Colors palette<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5238f96 elementor-widget elementor-widget-text-editor\" data-id=\"5238f96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe transitioned from a traditional color palette of blue tones (commonly used by companies in the maritime sector) and beige (a very traditional and luxurious palette) to a new color scheme. We adopted a vibrant yellow, the color of the sun and the energy that powers Silent's electric yachts through solar panels. This new palette is not only refreshing and modern but also boldly distinguishes Silent in the market, reflecting its innovative spirit and commitment to sustainability.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-461353f e-flex e-con-boxed e-con e-child\" data-id=\"461353f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c67754 elementor-widget elementor-widget-image\" data-id=\"0c67754\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"522\" height=\"417\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-colorpalette.png\" class=\"attachment-large size-large wp-image-871\" alt=\"Evoluci\u00f3n de la paleta de colores de Silent Yachts\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-colorpalette.png 522w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-colorpalette-300x240.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30b4826 e-con-full e-flex e-con e-parent\" data-id=\"30b4826\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ea2400 e-con-full e-flex e-con e-child\" data-id=\"6ea2400\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4817ca5 e-con-full e-flex e-con e-child\" data-id=\"4817ca5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3662177 e-con-full e-flex e-con e-child\" data-id=\"3662177\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-528c16d elementor-widget elementor-widget-image\" data-id=\"528c16d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"287\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-typography.png\" class=\"attachment-large size-large wp-image-747\" alt=\"Tipograf\u00eda de Silent Yachts - Almarena mono\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-typography.png 801w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-typography-300x107.png 300w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-typography-768x275.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a3ebe0 e-con-full e-flex e-con e-child\" data-id=\"2a3ebe0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-877392f elementor-widget elementor-widget-heading\" data-id=\"877392f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.2 Typography<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e3b94 elementor-widget elementor-widget-text-editor\" data-id=\"08e3b94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe typography that was previously used did not allow Silent to stand out. With the choice of Almarena, we achieved a powerful typeface with distinctive characteristics that met our goals perfectly: differentiation and elegance.\n\n\n\n\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b535c e-con-full e-flex e-con e-child\" data-id=\"89b535c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a86c391 e-con-full e-flex e-con e-child\" data-id=\"a86c391\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1fc5d elementor-widget elementor-widget-heading\" data-id=\"1c1fc5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.3 Logo development<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dd12c elementor-widget elementor-widget-text-editor\" data-id=\"d6dd12c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We switched from capital letters to lowercase, adapting the logo to better reflect the brand's tone of voice. Capital letters convey a strong and aggressive impression, so we opted for a softer, more fluid font that better enhances the connection with water.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a1d9ce e-con-full e-flex e-con e-child\" data-id=\"7a1d9ce\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eba275 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5eba275\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"123\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Silent-logo-1024x158.webp\" class=\"attachment-large size-large wp-image-2246\" alt=\"\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Silent-logo-1024x158.webp 1024w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Silent-logo-300x46.webp 300w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Silent-logo-768x119.webp 768w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Silent-logo-18x3.webp 18w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Silent-logo.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d403e8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"7d403e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"574\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-01.png\" class=\"attachment-large size-large wp-image-2283\" alt=\"\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-01.png 541w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-01-283x300.png 283w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-01-11x12.png 11w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed8129 e-con-full e-flex e-con e-child\" data-id=\"4ed8129\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ed5e5c e-con-full e-flex e-con e-child\" data-id=\"3ed5e5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e463652 elementor-widget elementor-widget-heading\" data-id=\"e463652\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.4 Isotype development<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78db374 elementor-widget elementor-widget-text-editor\" data-id=\"78db374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The base element of the icon is water along with the letter \"S\". These two concepts stem from the idea that absolute silence on the water can be heard when a drop of water hits the surface.<\/p><p>The two halves of the water droplet flow in a circular motion, like the balance of Yin-Yang, which reminds us of Silent's philosophy of producing and consuming your own energy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9695f07 e-con-full e-flex e-con e-child\" data-id=\"9695f07\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd55cd7 elementor-widget elementor-widget-image\" data-id=\"bd55cd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts.png\" class=\"attachment-large size-large wp-image-2248\" alt=\"\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts.png 400w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-300x300.png 300w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-150x150.png 150w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/new-icon-silent-yachts-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c4c005 e-con-full e-flex e-con e-child\" data-id=\"0c4c005\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a3ad387 e-con-full e-flex e-con e-child\" data-id=\"a3ad387\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cae5c2 elementor-widget elementor-widget-heading\" data-id=\"7cae5c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.5 Fotograf\u00eda<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ad9df elementor-widget elementor-widget-text-editor\" data-id=\"26ad9df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPreviously, the images were too focused on the product, which occasionally raised doubts about its authenticity. Therefore, we reinvented the presentation approach, infusing it with a human touch. Now, the images feature people genuinely enjoying the yachts. This shift not only enhances the user experience but also builds trust and connection with the audience.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53d849a e-con-full e-flex e-con e-child\" data-id=\"53d849a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-918659c e-con-full e-flex e-con e-child\" data-id=\"918659c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6af6515 elementor-widget elementor-widget-image\" data-id=\"6af6515\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels-1024x532.webp\" class=\"attachment-large size-large wp-image-2190\" alt=\"\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels-1024x532.webp 1024w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels-300x156.webp 300w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels-768x399.webp 768w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels-1536x798.webp 1536w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels-18x9.webp 18w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-solar-pannels.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c5210 elementor-widget elementor-widget-image\" data-id=\"e5c5210\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent_yacht-people-enjoying-.jpg\" class=\"attachment-large size-large wp-image-498\" alt=\"Una familia disfrutando en un yate Silent\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent_yacht-people-enjoying-.jpg 800w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent_yacht-people-enjoying--300x225.jpg 300w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent_yacht-people-enjoying--768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3383cfe e-con-full e-flex e-con e-child\" data-id=\"3383cfe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:499,&quot;url&quot;:&quot;http:\\\/\\\/martamartinez.es\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fliteboard-silent-yacht-cannes-e1720519926647.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb23de3 e-con-full e-flex e-con e-parent\" data-id=\"eb23de3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc52c66 elementor-widget elementor-widget-text-editor\" data-id=\"cc52c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>02<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfa4e2 titles elementor-widget elementor-widget-heading\" data-id=\"bcfa4e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand evolution structuring<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92e3407 e-con-full e-flex e-con e-parent\" data-id=\"92e3407\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c49b936 e-con-full e-flex e-con e-child\" data-id=\"c49b936\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de3ded1 elementor-widget elementor-widget-heading\" data-id=\"de3ded1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.1 Content structure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95acf11 elementor-widget elementor-widget-text-editor\" data-id=\"95acf11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the company experienced rapid exponential growth in recent years, we needed to organize its subdivisions to ensure that all information was visible and easy to find on the website. We divided the structure into six subdomains (Group | Yachts | Charter | Company | Resorts | Store), creating a balanced and coherent framework.<\/p><p>This allowed each subdomain to have its own explanatory pages related to its specific topic. All sections followed a consistent structure to maintain brand coherence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4469c81 e-flex e-con-boxed e-con e-child\" data-id=\"4469c81\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:503,&quot;url&quot;:&quot;http:\\\/\\\/martamartinez.es\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/web-design-structure.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6e7512 e-con-full e-flex e-con e-parent\" data-id=\"b6e7512\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2872674 e-con-full e-flex e-con e-child\" data-id=\"2872674\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6af4e7 e-con-full e-flex e-con e-child\" data-id=\"f6af4e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e5545 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2e5545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>*Silent 60 website page design\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7249a33 e-con-full e-flex e-con e-child\" data-id=\"7249a33\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2806ead elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2806ead\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.2 Wireframe<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8234f1 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c8234f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"446\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-wireframes.png\" class=\"attachment-large size-large wp-image-847\" alt=\"wireframes de la web de Silent Yachts\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-wireframes.png 660w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-yachts-wireframes-300x203.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4310af e-grid e-con-full e-con e-child\" data-id=\"c4310af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b79e05b premium-floating-effects-yes elementor-widget elementor-widget-image\" data-id=\"b79e05b\" data-element_type=\"widget\" data-settings=\"{&quot;premium_fe_direction&quot;:&quot;normal&quot;,&quot;premium_fe_loop&quot;:&quot;number&quot;,&quot;premium_fe_loop_number&quot;:1,&quot;premium_fe_easing&quot;:&quot;easeInOutSine&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"836\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT-60.png\" class=\"attachment-large size-large wp-image-514\" alt=\"Estructura y dise\u00f1o web de la pagina de los yates Silent 60 de Silent Yachts\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT-60.png 400w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT-60-144x300.png 144w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a58f7 elementor-widget elementor-widget-image\" data-id=\"78a58f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"889\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT60.png\" class=\"attachment-large size-large wp-image-515\" alt=\"Estructura y dise\u00f1o web de la pagina de los yates Silent 60 de Silent Yachts\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT60.png 400w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT60-135x300.png 135w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d51fda elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4d51fda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"1022\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT-60-silentyachts.png\" class=\"attachment-large size-large wp-image-513\" alt=\"Estructura y dise\u00f1o web de la pagina de los yates Silent 60 de Silent Yachts\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT-60-silentyachts.png 400w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/web-design-structure-SILENT-60-silentyachts-117x300.png 117w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59c640b e-con-full e-flex e-con e-child\" data-id=\"59c640b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17f37f elementor-widget elementor-widget-heading\" data-id=\"c17f37f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.3 Page structure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a223467 elementor-widget elementor-widget-text-editor\" data-id=\"a223467\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A significant improvement was the restructuring of the yacht model pages. We grouped the models into series based on their size, reducing the number of pages from seven to three.<\/p><p>Within these pages, we conducted a thorough analysis of the differences between each model within each series. This was presented in a clear and understandable manner for users, addressing a common issue where customers struggled to distinguish between models.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d58fb6 e-con-full e-flex e-con e-parent\" data-id=\"5d58fb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddd3db elementor-widget elementor-widget-text-editor\" data-id=\"0ddd3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>03<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2193d91 titles elementor-widget elementor-widget-heading\" data-id=\"2193d91\" data-element_type=\"widget\" id=\"titles\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The turning point of the project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d36886 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"8d36886\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:828,&quot;url&quot;:&quot;http:\\\/\\\/martamartinez.es\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sillent-yachts-website-design-wireframes.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-06238cf e-con-full e-flex e-con e-child\" data-id=\"06238cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c21dba3 elementor-widget elementor-widget-text-editor\" data-id=\"c21dba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once we aligned the brand with its mission and vision, creating a strong and differentiated presence in the market with a clear structure to follow, development became rapid and dynamic.<\/p><p>Emphasizing the fundamentals and principles led to an excellent outcome.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0ba996 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"f0ba996\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-b1bb7b8 e-con-full e-flex e-con e-child\" data-id=\"b1bb7b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43ef3c0 elementor-widget elementor-widget-text-editor\" data-id=\"43ef3c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once we aligned the brand with its mission and vision, creating a strong and differentiated presence in the market with a clear structure to follow, development became rapid and dynamic.<\/p><p>Emphasizing the fundamentals and principles led to an excellent outcome.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed4077 elementor-widget elementor-widget-image\" data-id=\"4ed4077\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/sillent-yachts-wireframes-1024x768.jpg\" class=\"attachment-large size-large wp-image-520\" alt=\"cuatro dise\u00f1os de la pagina web de Silent Yachts\" srcset=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/sillent-yachts-wireframes-1024x768.jpg 1024w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/sillent-yachts-wireframes-300x225.jpg 300w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/sillent-yachts-wireframes-768x576.jpg 768w, https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/sillent-yachts-wireframes.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-690f010 e-con-full e-flex e-con e-parent\" data-id=\"690f010\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f520e4d e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"f520e4d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34049be elementor-widget elementor-widget-text-editor\" data-id=\"34049be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>04<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d6d51 elementor-widget elementor-widget-heading\" data-id=\"f5d6d51\" data-element_type=\"widget\" id=\"titles\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5c66d e-con-full e-flex e-con e-child\" data-id=\"be5c66d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:532,&quot;url&quot;:&quot;http:\\\/\\\/martamartinez.es\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/silent-yachts-web-design-responsive-1.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-74b4b8e e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"74b4b8e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f717e5 elementor-widget elementor-widget-text-editor\" data-id=\"4f717e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>04<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f37cb elementor-widget elementor-widget-heading\" data-id=\"65f37cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071af97 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"071af97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Thanks to the new website structure, the <strong>users flow<\/strong> became much simpler, resulting in more leads. Additionally, the changes to the yacht model pages provided users with greater clarity and made it easier for them to understand and compare different models. <strong>Product understanding<\/strong>. We significantly improved the company's digital footprint through the optimization of strategies for <strong>SEO<\/strong>. This included creating accurate and specific content for each section, incorporating targeted keywords, which <strong>increased organic traffic<\/strong> and improved the<strong> online visibility<\/strong>.<\/p><p>By evolving the brand into a more vibrant and modern company, we successfully differentiated it from competitors, highlighting its unique qualities. No one else in the market offered the same product, and this needed to be clearly communicated through the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b577636 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"b577636\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Thanks to the new website structure, the <strong>users flow<\/strong> became much simpler, resulting in more leads. Additionally, the changes to the yacht model pages provided users with greater clarity and made it easier for them to understand and compare different models. <strong>Product understanding<\/strong>. We significantly improved the company's digital footprint through the optimization of strategies for <strong>SEO<\/strong>. This included creating accurate and specific content for each section, incorporating targeted keywords, which <strong>increased organic traffic<\/strong> and improved the<strong> online visibility<\/strong>.<\/p><p>By evolving the brand into a more vibrant and modern company, we successfully differentiated it from competitors, highlighting its unique qualities. No one else in the market offered the same product, and this needed to be clearly communicated through the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d051c86 elementor-widget elementor-widget-text-editor\" data-id=\"d051c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\"As a key takeaway, I would like to emphasize the importance of always seeking a unique value proposition and not fearing to evolve or even revolutionize the brand, if the client permits.\"<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a67e74 e-con-full e-flex e-con e-parent\" data-id=\"5a67e74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c42543 titles elementor-widget elementor-widget-heading\" data-id=\"3c42543\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other roles and responsibilities at Silent<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f35b8ed e-con-full e-flex e-con e-parent\" data-id=\"f35b8ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ff37d premium-adv-carousel__infinite premium-adv-carousel__horizontal elementor-widget elementor-widget-premium-media-wheel\" data-id=\"32ff37d\" data-element_type=\"widget\" data-widget_type=\"premium-media-wheel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"premium-adv-carousel-no-lightbox premium-adv-carousel__container\" data-settings=\"{&quot;type&quot;:&quot;infinite&quot;,&quot;scroll&quot;:false,&quot;speed&quot;:30,&quot;pauseOnHover&quot;:true,&quot;dir&quot;:&quot;horizontal&quot;,&quot;reverse&quot;:&quot;normal&quot;,&quot;renderEvent&quot;:&quot;scroll&quot;}\">\n\n\t\t\t<div style=\"visibility:hidden;\" class=\"premium-adv-carousel__inner-container\">\n\n\t\t\t\t<div class=\"premium-adv-carousel__items\">\n\n\t\t\t\t\t\t\t\t<div class=\"premium-adv-carousel__item-outer-wrapper\">\n\t\t\t\t<div class=\"elementor-repeater-item-083a0e2 premium-adv-carousel__item premium-adv-carousel__item-image\">\n\t\t\t\t\t<div class=\"premium-adv-carousel__media-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-carrers-page-web-design.jpg\" alt=\"Dise\u00f1o en teamtailor de una pagina web para carrers para Silent Yachts\" class=\"premium-adv-carousel__item-img\">\n\t\t\t\t\t\t\t<a class=\"premium-adv-carousel__item-link\" href=\"https:\/\/careers.silent-yachts.com\/\" ><\/a>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-adv-carousel__media-info-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"premium-adv-carousel__media-title\">Web Careers with Teamtailor<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-adv-carousel__item-outer-wrapper\">\n\t\t\t\t<div class=\"elementor-repeater-item-1940781 premium-adv-carousel__item premium-adv-carousel__item-image\">\n\t\t\t\t\t<div class=\"premium-adv-carousel__media-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/silent-web-shop-woocommmerce-design.jpg\" alt=\"Dise\u00f1o Woocommerce de una tienda online de juguetes acu\u00e1ticos de lujo para Silent Yachts\" class=\"premium-adv-carousel__item-img\">\n\t\t\t\t\t\t\t<a class=\"premium-adv-carousel__item-link\" href=\"https:\/\/shop.silent-yachts.com\/\" ><\/a>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-adv-carousel__media-info-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"premium-adv-carousel__media-title\">Web shop online with WooCommerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-adv-carousel__item-outer-wrapper\">\n\t\t\t\t<div class=\"elementor-repeater-item-f21483b premium-adv-carousel__item premium-adv-carousel__item-image\">\n\t\t\t\t\t<div class=\"premium-adv-carousel__media-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Instagram-social-media-silent-yachts.jpg\" alt=\"M\u00f3vil mostrando la red social Instagram de la empresa Silent Yachts\" class=\"premium-adv-carousel__item-img\">\n\t\t\t\t\t\t\t<a class=\"premium-adv-carousel__item-link\" href=\"https:\/\/www.instagram.com\/silent_yachts_official?igsh=MTVib2Q1dzJ2eWJyeQ==\" ><\/a>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-adv-carousel__media-info-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"premium-adv-carousel__media-title\">Silent Yachts social media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-adv-carousel__item-outer-wrapper\">\n\t\t\t\t<div class=\"elementor-repeater-item-36de052 premium-adv-carousel__item premium-adv-carousel__item-image\">\n\t\t\t\t\t<div class=\"premium-adv-carousel__media-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/martamartinez.es\/wp-content\/uploads\/2024\/07\/Tender-brochure-silen-yachts.jpg\" alt=\"Brochure\/folleto con un dise\u00f1o gr\u00e1fico lujoso del Tender de Silent Yachts\" class=\"premium-adv-carousel__item-img\">\n\t\t\t\t\t\t\t<a class=\"premium-adv-carousel__item-link\" href=\"https:\/\/silent-yachts.com\/download-model-brochures\/\" ><\/a>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-adv-carousel__media-info-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"premium-adv-carousel__media-title\">Tender Brochure - Graphic design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ac7b41 e-flex e-con-boxed e-con e-parent\" data-id=\"4ac7b41\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edcc8f9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"edcc8f9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/martamartinez.es\/en\/proyectos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cc2c6c e-con-full e-flex e-con e-parent\" data-id=\"5cc2c6c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4d988 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d4d988\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you have any project in mind?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34259d1 e-con-full e-flex e-con e-child\" data-id=\"34259d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1cd79 elementor-widget elementor-widget-button\" data-id=\"5b1cd79\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"mailto:martinezrochermarta@gmail.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact by email<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc6a1f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9cc6a1f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/wa.me\/609757756\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send a WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Silent Yachts Durante mi tiempo en Silent hemos redefinido el enfoque de la identidad de la marca Silent de manera integral y armoniosa, teniendo en cuenta la interconexi\u00f3n y la interdependencia de todos los componentes dentro del grupo. Rol en el proyecto: Dise\u00f1ador UX | UIColaboradores: NOUS Partners y Can EsenFecha: 2023 Problemas detectados La [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Silent Yachts - Marta Mart\u00ednez | Dise\u00f1o Web y SEO Profesional en Valencia | WordPress y WooCommerce<\/title>\n<meta name=\"description\" content=\"Descubre el dise\u00f1o web y rebranding de Silent Yachts. 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