Designing a website from scratch for an emerging architecture studio in Valencia involves creating a digital space that not only showcases their portfolio but also communicates their unique design philosophy and approach to potential clients and collaborators.
In this case, one of the main challenges we identified is the saturation of architecture studios in the market. Additionally, the studio consists of three former architecture students who are still in the early stages of building their portfolio with real projects.
To differentiate them from other architecture studios, we began by creating a highly architectural aesthetic for their website, with the goal of conveying their essence as technical and professional architects through their online platform.
Presenting the projects was a challenge, as they needed to appear as professional initiatives, even those that were conceptual designs intended to convey seriousness and professionalism. Therefore, we opted for a clear structure with precise explanations and carefully selected images for each project.
To further enhance credibility and professionalism, we added two dedicated pages: one highlighting the team and another showcasing awards and recognitions. These additions not only strengthen the studio's reputation but also provide transparency and insight into their experience and achievements.
Once the structure and purpose of the website were planned, responsiveness became crucial. The website functions as a platform to showcase her pieces, similar to her Instagram profile where she promotes her work. It serves as an extension of her content, so achieving a visually appealing result on mobile devices was essential.
The development of this website underscores the importance of strategic differentiation in a saturated market. Adopting a distinctive architectural aesthetic effectively communicated the studio's identity as technical and professional. Clear project presentations with detailed explanations and carefully selected images further strengthened their credibility. Additionally, the inclusion of pages dedicated to team members and awards highlighted transparency and expertise, enhancing professionalism and trust in their online presence.
