Marta Martínez | Professional Web Design and SEO in Valencia | WordPress and WooCommerce

Dafne Baldoví

Web design from scratch for Dafne Baldoví, a ceramist and architect from Valencia, aimed at showcasing her ceramic pieces online. Our professional approach ensures an attractive and functional design, allowing Dafne to highlight her talent and creativity in the digital realm.

Rol in the project: UX | UI Designer
Date: 2024
Estructura y diseño web de la pagina de inicio de Dafne Baldoví

Detected issues

Dafne creates ceramic utensils in her home studio, which she has specifically designed for crafting her pieces. Her goal is to have an online showcase for her ceramics, primarily to attract the attention of potential venues interested in exhibiting her work.

Website structure

01

For the website structure, we established collection pages to showcase the pieces from each collection.

Additionally, we decided to create two extra pages: one to highlight Dafne and her achievements in design, emphasizing her dedication to craftsmanship, and another focused on her home, known as the "Clay House," meticulously designed as a space dedicated to the creation of ceramic products by Dafne Baldoví.

02

Page individual structure

The page structure is intentionally simple, aimed at creating a showcase for her pieces. We designed a page that emphasizes the pieces through large-format studio images. We varied the positions and sizes of the images to add dynamism and highlight specific pieces or details.

Finally, all pages include concise, SEO-optimized text with relevant keywords.

Estructura de la pagina About de la web de Dafne Baldoví
Estructura de la pagina Ficus Colletion de la web de Dafne Baldoví

03

The turning point of the project

Once the structure and purpose of the website were planned, responsiveness became crucial. The website functions as a platform to showcase her pieces, similar to her Instagram profile where she promotes her work. It serves as an extension of her content, so achieving a visually appealing result on mobile devices was essential.
Once the structure and purpose of the website were planned, responsiveness became crucial. The website functions as a platform to showcase her pieces, similar to her Instagram profile where she promotes her work. It serves as an extension of her content, so achieving a visually appealing result on mobile devices was essential.
Móvil mostrando el diseño responsive de la pagina Bottles Colletion de la web deDafne Baldoví

04

Conclusion

With the website's structure and design, we successfully achieved an effective extension of Dafne Baldoví's digital presence. This transformation allows her online platform to seamlessly complement and enhance her brand identity, providing visitors with a cohesive and engaging experience that aligns with her artistic vision and showcases her work convincingly.

With the website's structure and design, we successfully achieved an effective extension of Dafne Baldoví's digital presence. This transformation allows her online platform to seamlessly complement and enhance her brand identity, providing visitors with a cohesive and engaging experience that aligns with her artistic vision and showcases her work convincingly.

"When aiming for the website to function as a showcase, it's crucial to prioritize the quality and placement of the images."

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